West Virginia marks the fifth market where High 5 Games and Caesars Digital have collaborated to launch High 5’s catalog of titles on Caesars Digital platforms. Players in West Virginia can now enjoy High 5 Games’ diverse portfolio, including popular titles such as 88 Drums, Da Vinci DeluxeWays, and Green Machine Deluxe, along with the supplier’s unique promotion system, Rapid Rewards, on Caesars Palace Online Casino and Caesars Sportsbook & Casino.

The High 5 Games and Caesars Digital partnership has already elevated the online casino experience for players in Michigan, New Jersey, Pennsylvania, and Ontario by bringing fan-favorite titles online.

Anthony Singer, CEO of High 5 Games, commented on the expansion: “We’ve seen positive outcomes from our partnership with Caesars Digital, a prominent operator in the U.S. market, so we look forward to expanding into West Virginia. With our enhanced focus on Power Bet and continuously evolving portfolio, we’re committed to providing unique experiences to the players in West Virginia.”

High 5 Games and Caesars Digital have consistently raised the bar in delivering innovative iGaming experiences to players across North America. The West Virginia expansion is a milestone for their partnership, highlighting their commitment to ongoing growth in the iGaming industry.

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, added: “High 5 Games has brought exceptional content to our online casino players in multiple jurisdictions. This expansion to West Virginia will further elevate our portfolio in that market with a new selection of games that should entertain our players.” 

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“We’re honored that High 5 Casino has once again received the Social Gaming Operator award,” said Tony Singer, CEO of High 5 Games. “Beyond our growth in users, it’s the happiness our players find in the H5C community that motivates us to continually improve. Our commitment is to provide players with top-notch casino content, and we’re determined to solidify H5C as the leading social casino brand worldwide.”  

An independent panel of judges selected High 5 Casino for its outstanding performance and innovation over the past year. The award recognizes High 5 Casino’s notable commercial success and community-building efforts in the social gaming market.

“The recognition from EGR North America Awards is a testament to our team’s dedication and the support of our players,” added Tony Singer. “We are excited to continue pushing boundaries in social gaming and delivering unforgettable experiences to our community.”

The winners were announced on June 27 at an awards ceremony held at Midtown Loft & Terrace in New York City. High 5 Casino secured the Social Gaming Operator of the Year award due to its outstanding product quality, revenue growth, and leadership in innovation across product differentiation, marketing, and technology.

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High 5 Games, a pioneer in delivering cutting-edge gaming experiences, takes center stage with the release of “Shadow of the Panther Infinity.” This jungle-themed slot promises more than just a stroll through the wilderness; it offers a unique cluster pay system and the potential for repeat wins, creating an exhilarating gaming experience that resonates with players.

Lisa Husniye Singer, VP of Brand & Strategy at High 5 Games, stated: ”Our famous title Shadow of the Panther is back with amazing features, showcasing High 5 Games’ dedication to delivering beautifully designed gameplay experiences. One of the standout features of this slot is the cluster pay system, which can go on some fantastic runs where you can keep playing and playing all on one spin.”

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Jerry Wilson, VP of Creative at High 5 Games, explained: “The High 5 Games team is so proud of this new title, Dragon’s Blessings Prosperity, and cannot wait for players to enjoy this jam-packed game. “With our wild train feature, the golden dragon grows and grows, racking up more and more wins. Add on a x5,000 jackpot, a x20 multiplier, and free games. There are so many ways to win in this game, all presented with top-tier audio and visuals. I can’t wait to share all the hard work we put into Dragon’s Blessing Prosperity.”

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Tony Singer, CEO of High 5 Games, commented: ”I’m very proud to introduce our latest game, Da Vinci Deluxe Ways, a new version of Da Vinci Diamonds. Our new title has tumbling triple symbols within one million ways, with jackpots and an increasing multiplier in the bonus.
“It has been over 20 years since we first created Da Vinci Diamonds and it has been a blast watching millions of players enjoy the game. I hope the players find this new version to be as entertaining as they did all our Da Vinci series.”

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Lisa H. Singer, VP of Brand & Strategy at High 5 Games, stated: ”We are excited to bring back one of the most played classic games, Platinum Goddess, with two Power Bet options; wild stack or split reels.

“We are constantly making new games and innovating our classic games that are played by millions of players. We are very proud to offer another great game with engaging features that give players every opportunity to win big.”

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Lauren Gazneli, Director of Client Partner for High 5 Games, commented: “We’re excited to expand our presence in New Jersey even further with Hard Rock. As a key player in New Jersey and a highly respected brand worldwide, Hard Rock is extremely important to us. We look forward to putting our games in front of a whole new audience and entertaining even more players in New Jersey.”

Hard Rock players are already familiar with content from High 5 Games. Titles from the US-based slot maker can be found at Hard Rock properties across the United States, including at Hard Rock Hotel & Casino in Atlantic City. This new partnership brings High 5 Games’ much-loved library of slots to a whole new world of Hard Rock players.

High 5 Games plans to roll out several of its top land-based hits to Hard Rock’s online casino. And with a full roadmap of planned releases, players at Hard Rock in New Jersey can look forward to gaining access to High 5 Games’ newest titles as soon as they are released.

About High 5 Games
High 5 Games (H5G) is a leading casino technology company that produces content for online, land-based, and social markets. They provide over 500 casino titles to partner operators in regulated markets across North America and Europe. H5G has created prominent gaming titles such as the Green Machine and Da Vinci Diamonds slot series and also developed Rapid Rewards, which offers customized promotions to casino operators with no integration required. To find out more about High 5 Games, please visit www.high5games.com or contact sales@high5games.com.

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H5G’s long-standing relationship with Caesars spans nearly a decade, starting when Caesars became the slot creator’s first official iGaming partner in New Jersey in January 2014. The popularity of H5G titles among players meant additional slots were soon added to gaming floors across Caesars Entertainment land-based casinos as well as online.

With H5G already a significant part of the slots offering at Caesars-owned casinos in New Jersey, Michigan, and Ontario, adding Pennsylvania to the roadmap for growth was the next logical step. Gaining a foothold in the Keystone State of Pennsylvania is a big milestone for H5G as the industry-leading casino content supplier continues its rapid expansion into new markets.

High 5 Games CEO, Tony Singer had this to say about the expansion: “Taking our games online in Pennsylvania is a pivotal moment in our enduring partnership with Caesars. Our priority is always to support our operator partners wherever they operate, and our performance-proven casino titles are well suited to enhance their offering and ensure our mutual long-term success.”

Matthew Sunderland, Senior Vice President of iGaming at Caesars Digital, added: “We take pride in offering exceptional content to our casino players and our expanded partnership with High 5 Games allows us to continue delivering on that promise. This launch in Pennsylvania further elevates our selection of games to bring an enjoyable experience to our players.” Rapid Rewards, the wildly successful in-game promotional system developed by H5G, is now also featured on Caesars’ newly rebranded New Jersey-based online casino, TropicanaCasino.com. Planned next for its expansion are the states of Michigan, Pennsylvania, and West Virginia.

About High 5 Games
High 5 Games (H5G) is a leading casino technology company that produces content for online, land-based, and social markets. They provide over 500 casino titles to partner operators in regulated markets across North America and Europe. H5G also operates High 5 Casino, the world’s largest social casino with 29 million players. H5G has created prominent gaming titles such as the Green Machine and Da Vinci Diamonds slot series and also developed Rapid Rewards, which offers customized promotions to casino operators with no integration required. To find out more about High 5 Games, please visit www.high5games.com or contact sales@high5games.com.

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High 5 Games CEO, Tony Singer responded gratefully to receiving the award: “We are proud that High 5 Casino has been honored with such a sought-after award. Far more than our user growth, it’s the joy players get from being part of the H5C community that inspires us to do better all the time. We will remain committed to bringing players the best casino content and are confident we can further consolidate H5C as the social casino brand of choice worldwide.”

An independent panel of judges decides which companies have shown outstanding performance and innovation over the past year, and deserve the award within each category. The winners for 2023 were announced on April 27 at an awards ceremony held at Midtown Loft & Terrace in New York. On the night, High 5 Casino clinched the coveted Social Gaming Operator of the Year award following its notable commercial and community-building successes.

This award is presented to the operator demonstrating the best social gaming offering in the U.S. market through product, revenue, and user growth. The judges also look to reward operators with the most leadership and innovation through product differentiation, marketing, and technology.

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“What we’ve built is a much wider offer than just pushing out games, we provide operators with a full entertainment package that keeps players engaged and coming back again and again,” said Anthony Singer, Founder & CEO of High 5 Games, when asked to describe what sets his business apart from the competition.

That entertainment package is specifically designed to tackle one of the biggest challenges facing operators who are spending big to snap up market share in the US states that have legalized igaming – how to retain expensively acquired players and drive LTV from them. 

And there are few people, or companies, better placed to devise retention-focused ideas. Under Singer’s leadership, High 5 developed the original video slots for IGT, built an online social casino with more than 29 million players, successfully launched real-money games in markets around the world, and since 2020 has established itself as a major force in US igaming. In short, the High 5 team knows what players want. 

SBC: The US igaming market is characterized by huge competition between operators and high costs for player acquisition, making customer retention a key priority for all. What can games studios do to help operators improve retention rates? 

Anthony Singer: User acquisition is always expensive. Moving players from one casino to another might be great for marketing agencies and companies that sell ad space, but it’s a definite frustration for the people who have to pay them. So what you want to do is build products that bring players back naturally; instead of having to be reminded to come back, the products are actually reminders in themselves. 

We’ve been spending a great amount of energy on those sorts of products. We have gamified products like leaderboards coming in, which will allow a player to know that ’I’m competing with these other players, I can check in to see where I am and what place I’m in’, in the knowledge that if they move up they will receive better rewards. That’s great for retention because players are going to want to stay online and continue to improve their scores, or for longer tournaments, return multiple times to add to their scores.  

We also have Rapid Rewards, which has been a big success for the operators we’ve rolled it out with. It gives players random prizes while they are playing, which are in effect bonus play within the games. The chance to win prizes at any point is fantastically engaging and, when those prizes are extra spins that can be redeemed later, it encourages the players to return to the same casino. 

Our content team really is focused on developing features that speak to players. We demonstrated that with Spin Crease, a feature that allows players to unlock higher-paying symbols and additional levels in a game. It has proved amazingly successful in games such as Triple Double Da Vinci Diamonds and Green Machine Supreme, because it means the game is different every time and players want to come back to explore the extra elements that change the gameplay, the experience, and the prizes on offer. 

When you reach the point where the additional features combine with the standard gameplay to create a story full of twists and turns, players will keep coming back to the game. 

SBC: Jackpots are a common feature that online casino players have come to expect. What makes High 5’s new jackpot feature different and how does it improve engagement rates? 

AS: What is it that people love about jackpots? For the player who wins, it’s the cash! But for everyone else, it’s the anticipation, it’s the excitement of knowing that they might win, that they are in with a chance of winning. To enhance that experience and really maximize that excitement, we’re launching High 5’s must-hit jackpots.

The difference with the must-hit jackpots is that players will know roughly when they are going to happen and that they have a chance of winning if they are playing their favorite games when they hit. There’ll be daily jackpots and hourly jackpots, and players will know that the big win is coming in a certain timeframe. They’ll know the big win is achievable at some point in the next 60 minutes, but will it be them or will it be someone else? That’s real excitement, that’s great player engagement right there!

We’ve also designed a fantastic winning sequence for when the jackpots strike to build that experience even further and make it a really memorable event.

Must-hit jackpots are an open feature that can work on any of our games and we’ll be launching them in the second quarter of this year. Players will see them live with our operator partners in Michigan first, but our plans are to bring the jackpots to Pennsylvania, New Jersey, Connecticut, West Virginia, and Ontario. 

SBC: On the subject of entering new markets, it can be a complex proposition for igaming operators. How does High 5 support operators’ multi-state expansion plans?

AS: Our goal is to support our operator partners in any way possible and in every state, or Canadian province, that they launch in. One way we do that is to invest in supplier licenses as new igaming markets open up. That’s a major cost for us, but it means operators can launch with popular, proven-to-perform High 5 games live to help them have the best possible offer as they try to attract players when competition is most voracious.

We also ensure we have great relationships with regulators in every jurisdiction we work in, so we can help our partners with all the various regulations across various states as they expand into new markets. 

The industry shouldn’t make the regulators out to be an evil group of people that ruin our lives. They are doing a very important service – they are there for us, to protect the players, to protect all of us in this business and ensure there’s a level playing field.  So let’s not ostracize them, let’s stroke them a little bit and work together.

SBC: And finally, how does High 5 provide ongoing support to its operator partners? 

AS: The starting point is having great games for players – and we now have more than 200 titles in our library – but a successful partnership requires more than just content. We want to give the operators a kind of warm, fuzzy feeling as we surround them with support and give them everything they need to help make them successful in each and every state.

That means advance communication of product roadmaps and updates, ensuring certificates, iOS bundles, and marketing assets are ready when they’re needed, and outstanding service levels. As soon as a partner reports an issue, our tier one support is on it and our account managers are on it, with direct contact and a commitment to responding in a very reasonable timeframe. 

On top of that initial support, we have regular catch-ups with all our partners and give them the analytics data they need at any time via a casino dashboard. And that’s backed up with things to help them improve performance – we look at gap analysis to see how an operator is doing compared to the region, what they are missing, which games they should focus on in the coming weeks or months, and what we can do to support them during major promotions.  

Our goal is to really help the operators in every way and to give them a first-class service. And the feedback we get from partners is that they feel like they’re a VIP with us. 

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The High 5 Games team will be attending SBC Summit North America on May 9-11 at Meadowlands Exposition Center, New Jersey, where Anthony Singer will be speaking on the ‘Studio Innovation: Game Creation’ panel. Contact High 5 here to arrange a meeting. 

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